Search for:    Tutorial Topics Your Email: I would like to receive my newsletter in: HTML format Text format Volume 8 (2005)    September    June    April    March    January Volume 7 (2004)    November    September    July    June    May    April    March    February (Part 2)    February    January (Part 2)    January Volume 6 (2003)    December    November (Part 2)    November    September    August (Part 2)    August    July (Part 2)    July    June (Part 2)    June    May (Part 2)    May    April (Part 2)    April    March (Part 2)    March    February (Part 2)    February    January (Part 2)    January Volume 5 (2002)    December (Part 2)    December    November (Part 2)    November    October (Part 2)    October    September (Part 2)    September    August (Part 2)    August    July (Part 2)    July    June (Part2)    June    May (Part 2)    May    April (Part 2)    April    March (Part 2)    March    February (Part 2)    February    January (Part 2)    January Volume 4 (2001)    December (Part 2)    December    November (Part 2)    November    October (Part 2)    October    September (Part 2)    September    August (Part 2)    August    July (Part 2)    July    June (Part 2)    June    May (Part 2)    May    April (Part 2)    April    March (Part 2)    March    February (Part 2)    February    January (Part 2)    January Volume 3 (2000)    December (Part 2)    December    November (Part 2)    November    October (Part 2)    October    September (Part 2)    September    August (Part 2)    August    July (Part 2)    July    June    May    April    March    February    January Volume 2 (1999)    December    November    October    September    July    June    May    April    March    February    January Volume 1 (1998)    December    November    October    September

April 2005

Promotion Tip :  Create Effective Landing Pages

When you advertise your online business using Web ads or email messages, naturally your goal is to increase site traffic. But you also want to convert the new visitors into loyal customers. It's not easy, but a good landing page that builds on the ad copy can be an effective way to accomplish that goal. Click here to read on.

Copywriting Tip :  Explain The Benefits Of Your Features

One of your hardest tasks is writing Web page content that encourages visitors to buy your products. It isn't enough to say that you sell the "best spices on the Web" or have the "largest selection of fishing lures anywhere." You have to credibly explain to visitors why they need your product and why they should buy it from you. Use page content to sell the benefits, not the features. Click here to learn more.

Beginner Tip :  Every Byte Counts (Towards Page File Size)

When you hear that 85% of United States residents already have broadband Internet access and that 50 million Europeans will have broadband access by 2007, you may ask yourself: "So why am I worrying about page file size, anyway?"

Because file download size is still important - to both your visitors and your bottom line. Click here to read on.